In the summer of 2024, the energy of downtown Dallas hit a new level when Kyrie Irving and ANTA unveiled their first signature sneaker, marking a major milestone in the next chapter of Kyrie’s journey both on and off the court. Our agency had the honor of documenting the entire brand activation — an unforgettable fusion of culture, sport, and community that brought Main Street to a standstill.
Through our lenses, we documented every moment — from the first bounce of the ball on the street to Kyrie’s arrival, the reactions of fans holding the sneakers for the first time, and the cultural cross-section of Dallas’ sneaker, art, and sports communities converging in one place.
