Ahead of their grand opening, Rumble Boxing gym partnered with Lululemon to host a community workout session. Hosting promotional events like this puts your brand directly in front of your target audience and you're able to immediately collect data, create content, and curate an experience they can't forget. You only get one chance at a first impression, right? A human to human interaction is still the best way to build a connection with someone despite being in the digital era we're in.
Creating a branded environment at your event is important because your audience can get a feel for what its like to interact with your brand. In this case, a community workout previews what it is like inside their own gym with your personal trainer by your side.
In an event like this there will be little time to stage interactions so it is important you capitalize on authentic moments and be intentful with the alloted time. For instance, use this moment to get real time testimonials that can build social currency (more on that later) for your brand, and by doing so you boost your reputation as a trustworthy business in your industry. Capture your guest using your product, or having positive interactions with your staff. Then use that media as part of your content strategy on your social media channels.