When Powerhandz first approached our agency, their brand affiliate program was struggling under the weight of disorganization. Coaches and trainers — the core of their affiliate network — were given over 50 individual links to specific products. While the intent was to empower affiliates with trackable sales links, the execution was cumbersome, confusing, and ultimately ineffective.
The Problem: Too Many Links, Too Little Clarity
Affiliates were tasked with navigating and sharing a long list of individual product URLs. This fragmentation resulted in:
- Poor organization — affiliates couldn’t quickly locate the products they wanted to promote.
- Communication breakdowns — support teams had to explain dozens of links rather than focus on strategy.
- Low adoption rates — many affiliates simply stopped using or sharing links because it was too much work.
- Lost revenue opportunities — friction in finding and sharing links directly impacted conversion potential.
This wasn’t just a logistical issue — it was an experience issue. And in today’s digital marketplace, user experience (UX) can make or break engagement, whether it’s the end consumer or an affiliate partner.
Our Solution: A Streamlined Digital Catalog with QR-Linked Products
To address these challenges, we developed a centralized digital product catalog for Powerhandz. Each product was listed with:
- Clear product names and descriptions
- High-quality visuals
- QR codes that link directly to trackable product pages
- Short, shareable URLs optimized for mobile and desktop
We also created a compact version of the catalog optimized for email, allowing affiliates to quickly share products with their audiences through a clean, clickable layout — no sifting through spreadsheets or long lists of URLs.
Each affiliate received personalized versions of these catalogs where their unique tracking parameters were automatically embedded in every link. This made commission tracking effortless and transparent.
The Role of UX in Digital Shopping Behavior
Improving the affiliate experience wasn’t just about convenience — it was about aligning with how people actually shop online. Multiple industry studies show that:
- Products with images are far more likely to be viewed and clicked than those without — in some cases, adding an image can increase clicks by up to 94% compared to text-only listings.¹
- Shoppers are more confident and convert at higher rates when they can see the product before clicking “buy.”
Images reduce uncertainty, build trust, and contribute to perceived value.
Friction cost sales
The path to purchase matters. Research consistently shows that when online experiences include unnecessary steps — such as forced account creation, confusing navigation, or intrusive pop-ups — users are far more likely to abandon the process:
- Nearly **30% of online shoppers abandon carts if forced to create an account.**²
- Pop-ups and interruptions can reduce conversions by as much as 50% when poorly timed or irrelevant to the shopper’s intent.³
These are not minor statistics — they reflect fundamental human behavior. If a process feels difficult, confusing, or slow, people simply walk away.
The Impact
By centralizing Powerhandz’s products into a single, easy-to-navigate digital catalog, we:
- Reduced complexity for affiliates
- Improved tracking accuracy and commission transparency
- Enhanced the overall shopping and sharing experience
- Empowered affiliates to promote with confidence
No more dozens of scattered links. No more guesswork. Just a clean, intuitive catalog that aligned with how people actually interact with products online.
Conclusion
In today's digital ecosystem, experience is everything. Whether you’re optimizing an affiliate program or building a storefront, success hinges on clarity, accessibility, and user-centered design.
When affiliates feel supported and equipped with tools that prioritize ease of use — backed by visuals and friction-free pathways — engagement and revenue follow.
If your current system feels cluttered or confusing, remember: sometimes the solution isn’t more links, features, or complexity — it’s clarity. Schedule a consultation with us today and bring clarity to you and your programs!